Building Effective Pharma Business Development
Pharmaceutical business development is the key to innovation and revenue growth at a time of fast-increasing scientific advancements and, coincidentally, the expiration of many blockbuster medication patents. While internal pipelines and assets can provide some innovation and new income, most organizations' business development teams are under great pressure to augment internal efforts with external licensing deals and M&A. Unfortunately, those teams are typically unable to provide the transactions required for growth and innovation. The fact that senior team members are not fully unified on the role of business development in accomplishing the company's strategic aims is frequently cited as a primary factor for this deficit- Martin Thuna . In theory, they may agree that business development should explore partnerships, ecosystems, and collaborations, but that agreement breaks down when it comes to making judgments about individual agreements. Determine the importance of...